Aesthetically designed pages, uniformity across the site, site that is built upon a great theme and associated keywords and key-phrases, excellent navigation between pages, good graphics, SEO techniques, and a great content are the primary requisites of a great web site that will attract many visitors. To design and develop such a site requires mastery over the different related tools and topics. An experienced web site design and development firm can create the best web site, addressing every concerned issues professionally, but even a novice will be able to create a basic web site from the concepts mentioned in this article. A well-planned and developed business web site absolutely requires professional help in constructing it. Search engine optimization will help it to rank higher in the search engines bringing in targeted traffic. This traffic is essential for the business, as more traffic means more potential customers, and would mean increased revenues. The HTML (Hyper Text Markup Language) and web page editors will help the developer to construct the web site. Every help is available for the novice on the internet with free online tutorials and articles providing invaluable help in the construction of the web pages and the site. It is imperative to have the concepts ready and use good fonts, graphics, audios, videos, and colors that are suitable. A good page layout can easily be planned using the free and paid online tutorials. Avoid using frames, too many graphics, animations, videos on the site as it slows down the process of loading the web page. Use graphics only to enhance the page and help the relevancy factor. The most important part of any web page is its content. The content should be of excellent quality and be relevant to the theme of the site. Professional writers can help produce high quality content at nominal price. Hyperlinks to other pages on the site is a much overlooked issue, so plan the flow of the site well, and check that the links are not broken. The content has its own subdivisions, like the title, the different headings, the meta tags and keywords, the placement of the keywords and key phrases, and the overall beautification using appropriate fonts, colors, length of the paragraphs, and associated graphics. Usage of correct grammar and the flow of the story are of paramount importance. Try and keep the content to an ideal length to maintain reader’s interest and readability. Advertisement are a source of additional income the advertisement programs like Google Adsense come equipped with relative ads in text and graphics format. Contextual advertisement is the hallmark of Google Adsense. It is, therefore, recommended to use these advertisements on your web site. A word of caution here, Google Adsense follows a strict code of conduct and requires its users to follow its program polices. There are many other such programs that can be used for web site revenue through contextual ads. Search engine optimization helps the site to rank well in the various search engines, especially Google and Yahoo! SEO and the resulting traffic will make the site popular. A good web site having a good traffic, especially a targeted traffic, is a winning combination. So, hiring a professional firm experienced in the SEO techniques can work wonders to the web sites popularity. Updating the site regularly is another important factor not to be overlooked. There are various other issues related to the web design concepts, some more advanced than the others, but the basics of web design are the same as stated, and they can help any type of web site. A professional firm should be consulted and hired if a commercial site or even a better personal site is required, because the visitors will always love a well planned professional-looking web site fulfilling their needs.
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